2nd Business Communication Forum was a success

How intelligently does your company listen and communicate? The event involved as many as 120 companies with organisations and AI experts

Promo - published on 09 April 2024

Source: press office Coldiretti Treviso

Business responsibility in communication to enhance its products, its territory and its production system.

These were the themes of the 2nd FORUM ON BUSINESS COMMUNICATION IN THE PRIMARY SECTOR, organised by Coldiretti Treviso, in collaboration with the Chamber of Commerce of Treviso – Belluno|Dolomites, Centromarca Bank and the Agricultural Consortium of Treviso and Belluno, which received unanimous approval from participants. 120 agricultural enterprises did not want to miss the appointment. The Forum, which takes place every two years, analysed the need for individual companies to create a system in communication and focused on the use of artificial intelligence. Hence the title of the 2024 edition “Which intelligence does your company use to listen and communicate? Artificial intelligence already permeates our everyday reality. ” The Forum took place at Tenuta Astoria in Crevada. Giorgio Polegato, president of Coldiretti Treviso, Tiziano Cenedese, president of CentroMarca Bank, and Mario Pozza, president of the Chamber of Commerce of Treviso – Belluno|Dolomites, introduced the works.

The first part of the forum featured a talk show on the topic: Communicating is not only an opportunity, but also a responsibility. The moderator was integrated communication expert Luca Pinzi. Speakers included Christian Morandin of M&G Antichi Saperi e Sapori, Martina Boromello, marketing and communication manager of Ortoromi agricultural cooperative society, Giulia Casagrande, president of Fondazione Marca Treviso, Marco Varisco of Varisco Cristalli, and Giuliano Vantaggi, site manager of the Association for the UNESCO Heritage of the Prosecco Hills of Conegliano and Valdobbiadene.

The second part featured Ipsos director Enzo Risso, who presented the contents of the book “The Consumer Self-Teller“, delving into the dynamics of consumer choice and the dynamics of society that affect consumer behaviour. Then space was given to an analysis of how Artificial Intelligence will affect everyday life, businesses and agriculture in particular. In fact, after the Campagna Amica lunch break, aimed at enhancing our produce, the day was rounded off with the eagerly awaited talk by Alberto Mattiello, a business futurist and expert in innovation. Mattiello’s speech on “Artificial Intelligence between new Connections and modern technological contexts. While we delay, communication is already post-modern“. The conclusions were drawn by Giuseppe Satalino, director of Coldiretti Treviso.


Translated by Cecilia Flaccavento
Intern at the Chamber of Commerce of Treviso – Belluno|Dolomites

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