Economy - published on 23 April 2024
Source: press office Due Rocche
Asolo, 18th April 2024 – This year, more than ever before, the Duerocche will take place under the banner of sustainability: the competition, scheduled for 25th April in the Marca Trevigiana, will in fact be the first trail running race to be assessed in terms of social and environmental impact according to the “Regenerative Event Framework”, an event performance analysis model developed by NATIVA – the Regenerative Design Company that accompanies organisations in redesigning their models with a view to sustainability – and applied to the event through a joint pathway with the SCARPA company.
The aim of the initiative is to use the Regenerative Event Framework as a solid base for the definition of a vision – called “regenerative ambition” – that SCARPA intends to espouse from now on, identifying the guidelines that the company will require from the organisers of trail running races.
In this perspective, Duerocche will be a real laboratory for a pilot project that will make SCARPA the first Outdoor brand to define a model consistent with the company’s vocation and based on the framework created by NATIVA. The competition will in fact be analysed through a set of parameters relating to a number of areas – circularity, natural capital, climate resilience, education and involvement, happiness well-being and health – with the aim of drawing up virtuous practices applicable to all events in the category.
In the days preceding the competition and on the day itself, a profile will be traced through which the areas of strength and directions for improvement will be highlighted and the elements that contribute most to the impact of the competition and on which to focus the evolution strategy will be identified.
With this new project SCARPA, a Benefit Company that has built its history through continuous attention to innovation and respect for the environment and people, confirms itself as the forerunner of a new way of experiencing sporting activity.
DUEROCCHE
The Duerocche was founded in 1972 on the initiative of a group of running enthusiasts. Now in its 53rd edition, it is one of the longest running events in Italy. The name derives from the places of departure and arrival that characterised the original route: the monumental Rocca di Asolo and the Santuario della Madonna della Rocca di Cornuda. We are in the heart of the Marca Trevigiana and the Duerocche combines at best the characteristics of a unique territory: the splendid natural views and the traditions of a land where important pages of Italian history have been written. In the most recent seasons, before the health emergency that also determined the cancellation of the 2020 edition, the Duerocche has experienced a progressive growth in attendance, going from 1,700 participants in 2006 to 6,400 in 2018, an absolute record of participation. More than 50,000 athletes have taken part in the Duerocche from 2006 to date, testifying to an event that is now a must for many enthusiasts from all over northern Italy and beyond.
SCARPA
SCARPA is a company specialised in the production of outdoor footwear for mountaineering, climbing, trail running, trekking, hiking, urban outdoor, ski mountaineering and telemark skiing. Founded in 1938 in Asolo, near Treviso, as Società Calzaturieri Asolani Riuniti Pedemontana Anonima (hence the acronym S.C.A.R.P.A.). Today SCARPA has offices in Germany, the USA and China and factories in Romania and Serbia, while maintaining 60% of its production in Italy, in the heart of the footwear district of Veneto.
NATIVA
NATIVA is the Regenerative Design Company that accompanies organisations in radically redesigning their models with a view to sustainability, in favour of a regenerative economic paradigm. In addition to working with companies and institutions, it also promotes evolution plans in the sports scene, working with clubs, sports brands and event organisers, aware of the role this ecosystem can play in accelerating the transition towards sustainability. This is why it created the Regenerative Event Framework, a model for measuring and improving the impact of events, already used by Jova Beach Party, Milano Marathon and Giro d’Italia.
Translated by Cecilia Flaccavento
Intern at the Chamber of Commerce of Treviso – Belluno|Dolomites
