B/Open, the third edition of the b2b exhibition dedicated to bio-food on 13 and 14 October 2022

Two days at Veronafiere for national and international organic trade operators only

Events - published on 09 February 2022

Source: Veronafiere Press Office
Verona, 8 February 2022. The appointment with B/Open, the b2b exhibition dedicated to bio-food and now at its third edition, returns to Veronafiere on 13 and 14
Veronafiere thus confirms its role as an international platform for a sector in continuous expansion (worth over 4.6 billion euros in Italy), in line with the needs of consumers increasingly
attentive to sustainability and EU policies supporting growth.
The two-day “turnkey” formula will be confirmed, reinforcing the event’s identity as a b2b event, with the opportunity to make the most of the certifications required as a condition of
participation. B/Open, also for its third edition, will be a moment, as requested by operators, to compare notes with highly selected Italian and foreign professionals, given the flattering
results of the last edition on 9 and 10 November 2021.
A new era is dawning for organic farming, with the awareness that the growth of the sector should not be limited to increased production, linked to the objective of the Green Deal and the
From Farm to Fork and Biodiversity strategies to reach a 25% of the agricultural area dedicated to organic by 2030.
The future of the “organic” model must embrace consumers’ demands for sustainability in a broader way and contribute to developing an integrated approach between producers, processors,
distributors and buyers to reduce waste as much as possible, to encourage short- and medium-term consumption policies, and to promote sustainability that is above all economic, but at the same time
able to protect the environment, employment and rural communities. Organic farming, in particular, is considered a useful tool to fight climate change, reduce environmental impact and effectively
accompany the path towards climate neutrality, which the European Union intends to achieve by 2050.

B/Open will maintain, also for the third edition next October, a smart offer, declining even further the “confex” fair formula, that is, conferences and workshops combined with an
exhibition part and reserved exclusively to an audience of selected professional operators from Italy and abroad.
The year 2022 opened for the organic sector with positive growth assumptions, linked on the one hand to the application of the new European regulation on the production and labelling of organic
products (EU Reg. no. 2018/848), and on the other hand to consumers’ search for products perceived as healthy, linked to territorial and organic specificities. 2022 should finally be the
year of the final approval of the organic law, a fundamental measure to be able to face the challenges of a sector that could be necessary for the relaunch of the entire Italian agri-food system.
Moreover, last year the European Union promoted an action plan for organic agriculture organised in 23 development axes, identifying the date of 23 September each year as “Organic Day“.
The reform of the Common Agricultural Policy 2023-2027, which will come into force on 1 January, also supports the organic sector with specific measures, with resources of around 450
million euros
per year for rural development and eco-schemes, confirming that, if managed in a balanced way, the growth prospects will ensure greater production and a wider diffusion of organic
products in the diet of Italians and Europeans.
Italy has good prospects of increasing its organic areas in order to reach the objective of 25% of useful cultivated agricultural area by 2030, already placing it among the European
countries with the greatest “organic” vocation
, behind only Austria, Estonia and Sweden.
Together with B/Open, institutions, operators and international players will now have to reflect on how to harmonise the organic model with the needs of sustainability, growth in
consumption, integration of supply chains and rural communities.

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