Farm to Fork: Commission push for responsible food business and marketing practices

Daily News 26 / 01 / 2021

Economy - published on 28 January 2021

Source: European Commission Spokesperson’s Service

Today, the Commission has launched discussions with stakeholders on designing a Code of Conduct for responsible business and marketing practices at a virtual event attended by Executive
Vice-President Timmermans and Commissioner Kyriakides. The Code aims to shape a path for the collective role of the actors along the food chain in the transition
towards a more sustainable EU food system, making it easier for consumers to choose healthy and sustainable diets. The Code, which is expected to be ready for signature by stakeholders in June
2021, would cover all major aspects of food systems’ sustainability (economic, social, and environmental) and reflect the goals and ambitions of the Farm to Fork Strategy and the European Green
Deal. The Farm to Fork Strategy called on the actors ‘between the farm and the fork’ including food processors, hospitality/food service operators and retailers to show the way toward increasing
the availability and affordability of healthy, sustainable food options. The event today lays a building block in the path toward achieving the ambitious and important goals of the Strategy.

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