Generation2026 in ‘race’ towards the Milan-Cortina 2026 Olympic and Paralympic Winter Games

The eyes of the world visit the territory and entrepreneurial excellence. Olympic values take the podium with "GenerAZIONE2026

Events - published on 14 September 2022
Source: GenerAZIONE 2026 press office
Treviso, 13 September 2022 – The closing event “GenerAZIONE2026 – Sport powered by youth and education” will be held in Treviso from 15 to 17 September 2022 at the Mario del
Monaco Theatre and the Chamber of Commerce of Treviso – Belluno|Dolomiti
The ‘three days’ will cover various significant moments in a dialogue between Public and Private Institutions, looking towards Milan-Cortina 2026 under the banner of Sport as a moment of
culture, education and entrepreneurship.
The President of the Chamber of Commerce and Unioncamere Veneto Mario Pozza, Prof. Franco Ascani IOC Culture Commission Member and FICTS President, Assindustria Venetocentro
Vice President Alberto Zanatta
, Sportsystem President Andrea Parisotto, and Intesa Sanpaolo in the figure of the Regional Director, Dr. Francesca Nieddu, will welcome the
delegates of the FICTS Federation (Fédération Internationale Cinéma Télévision Sportifs) from all over the world.
The international guests will visit the headquarters of the Sportsystem companies that will open their doors for a tour of the production processes. The Shoe Museum will be the occasion for
the presentation and visit and the setting for the b2b meetings for the countries of interest.
The International Delegation will be accompanied to get to know the territory, with guided visits to Venice, the Antonio Canova Gipsoteca Museum, the Prosecco Hills and the city of art Treviso.
The Delegates will be the best voice to promote the places and realities that look towards Milan-Cortina2026.
I have personally followed the ‘GenerAZIONE2026’ project – comments Chamber of Commerce President Mario Pozza – because I believe in the importance of creating a culture on the
values that life offers us and that sport represents in many of its expressions. I am also certain that we must look to the future resources for a Veneto region that is able to meet the challenges
to continue to be attractive and ready to offer a welcome of excellence for new talents in a network of relations between institutions and the business world in view of the Olympic and Paralympic
The ‘GenerAZIONE2026 – Sport powered by Youth and education‘ project is inspired by ‘Olympism, a philosophy of life that exalts and combines, in a harmonious whole, the qualities of
the body, will, and spirit – says Franco Ascani, IOC Culture Commission Member and FICTS President. An interaction of sport, culture, and entrepreneurship has started in
Treviso and Belluno, with the coordination of the territorial context, experiences, activities, and infrastructures. This creates the right mentality for new organisational moments and a constant
promotion and development of the territory, so as to spread the values of the Olympic message with a view to environmental and social sustainability, with young people as protagonists.
Assindustria Venetocentro chose to be a partner of GenerAZIONE 2026 from the very beginning because it best enhances the virtuous collaboration between sport, business and the
territory, in view of the 2026 Winter Olympic Games, of course – highlights Alberto Zanatta, Assindustria Venetocentro Deputy President for Treviso – An appointment that
is part of the initiatives of the Italian Capital of Business Culture 2022, promoted by Assindustria Venetocentro and Confindustria Venezia Rovigo.
This territory is at the top of the national rankings for sports participation, both amateur and competitive, and our Association has created an important sports club, AssindustriaSport. Our
territory boasts a world-class industrial district in the SportSystem. And there is another factor that we consider strategic: the involvement of thousands of young people in this initiative, an
opportunity to convey the values of sport and of working together for a goal.
Comment by Sportsystem President Andrea Parisotto: We are very pleased with this project because it allows us to present to the general public the excellence of the Sportsystem
and an area that is very active in sports at all levels.
The focus is on the present and contextually on the future with the ‘GenerAZIONE2026‘ protagonist, after a demanding year of work, in the Award Ceremony at the Mario del Monaco Theatre
on Thursday 15 September at 5.30 p.m.
by invitation, in the presence of the authorities, Olympic champions and qualified international guests.
On Saturday 17 September at 10.00 a.m. the Conference open to the public ‘The 2026 Games: Metamorphosis and New Competitiveness‘ Youth, Business and Institutions with the
participation of Institutions, the Milan-Cortina 2026 Foundation, Olympic and Paralympic Athletes, Entrepreneurs and Sports Journalists.
In the premises of the Chamber of Commerce, on Friday 16 September from 2.30 p.m. to 7.30 p.m. there will be exhibitions and themed screenings: ‘Paralympic International Movies &
On Saturday 17 September from 14.30 to 19.30 the exhibitions and screenings themed ‘The Olympic Games‘.
Visits to the exhibitions and screenings are open to the public with free admission.
The “GenerAtion2026” project
GenerAZIONE2026” involved almost 10,000 students from 32 schools in the provinces of Treviso and Belluno; about 3,000 papers were produced, sharing thoughts and insights on the ethical
values of Olympism. Sport screenings were made for 7,500 students and 36 hours of remote lessons were held during the pandemic, called ‘Sport Emotions in the Classroom’, a direct dialogue with
students and teachers. A twinning between the regions of Veneto and Lombardy was set up, thanks to the participation of the students of the ‘GenerAZIONE2026‘ project in the ‘Trofei
di Milano
‘, with the nice surprise of first place as best relay in the Arena of Milan.

Courses and conferences




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