International event kicks off – Veneto hosts Mirabilia the European network of Unesco sites: Sustainability: an element of competitiveness?

Event location Castelbrando in Cison di Valmarino from 28 to 31 May 2022

Economy - published on 31 May 2022
Source: press office President’s Office Chamber of Commerce Treviso-Belluno|Dolomiti
Monday 30 May 2022 – The work of the 4-day Mirabilia event in Veneto begins with the plenary meeting and working tables to build the contents of a sustainable and international vision
of economic development.
A total of 170 participants from all over Italy took part in this first day, with speakers of national and international renown.
Sustainability, internationalisation, Italian sounding, and sustainable tourism were the topics that the speakers from ENIT, the Italian Federation of UNESCO Associations, DG
at the European Commission, the Unesco Dolomites Foundation, the Association of the Prosecco Hills of Conegliano Valdobbiadene, Cà Foscari University, the
University of Padua, the Veneto Region, the Reggia di Caserta, and the CNR IRISS addressed in an intense day divided into plenary meeting and working tables.
The proceedings were opened by the video “On the Wings of the Chamber: where talent is at home”, a national and international award-winner, announced by the moderator, journalist Gaia
The floor was given to the President of Unioncamere Veneto and the Chamber of Commerce of Treviso – Belluno|Dolomiti Mario Pozza.
We want to find the solution to enhance the Unesco sites between the concepts of conservation and fruition, looking at the new professions that will have to take care, with competence, of the
heritages of mankind – highlighted the President of Unioncamere Veneto and the Chamber of Commerce of Treviso – Belluno|Dolomiti Mario Pozza. The future are the young people
and to the young people we will deliver the fruit of the work we will carry out here in Castelbrando. The ‘2026 Generation‘ of the Milan – Cortina 2026 Olympic and Paralympic
will be involved and carry our message. We also look at the change in society with the new generation of an Italy experienced by new ethnic groups, bearers of change and new needs that
need new offers. Fundamental to the success of these prospects, however, is the collaboration and shared strategy between institutions and between the public and private sectors. A collaboration
that extends to the domestic and international market with the system of Italian Chambers of Commerce abroad.
Internationalisation – emphasises the President – if understood, not only as an event, but as a strategic asset of our territory, becomes a solution for the sustainability of our
production, for enhancing the value of local products, and for stemming Italian sounding, which causes immense damage to our economy.
Ultimately, we want to valorise the enterprise that is the guardian of the territory and, with this event, promote agreements between accommodation facilities and industrial architecture,
which represent new realities created with respect for the environment.
Offering a new life to disused or operational industrial sites is a reality and a vision well rooted in Veneto. I greet the hosts of Castelbrando, Messrs. Ivana and Massimo
, representatives of this enlightened entrepreneurship, who have carried out a work of sustainable restoration, recovering a heritage of our territory and creating a receptive
structure enhanced with new technologies, which is a source of pride for us and which we recognise today with our presence here.
Federico Caner, Veneto Region Councillor for EU Funds, Tourism, Agriculture, Foreign Trade: At a time of great social, environmental and economic changes – emphasises Veneto Region
Councillor for Tourism and Agriculture Federico Caner –
abruptly accelerated by the pandemic crisis and the recent war events in Europe, even the tourism supply chain as a
whole has been put to the test: from the individual company to the behaviour of demand, nothing has remained unchanged. In this context, sustainability assumes a fundamental role and aiming at
the evolution of the entire system is the priority. A sustainability that must be environmental, but also economic and socio-cultural. Investing in the new, innovating consolidated products,
enhancing the transversality of tourism by coordinating the sector’s enterprises, and developing preparatory skills are some of the possible actions outlined in the new Veneto Region
Strategic Plan for Tourism, 2022-2024
. And in the promotion of a sustainable approach to destination management, sites with UNESCO designations can play a role of primary importance,
precisely in order to preserve their exceptional universal value in space and time.
We want to be able to work in synergy with all the players in the area – Caner concludes – to develop a highly qualifying tourism offer that, by focusing on sustainability as a
founding value, is able to compete in the market among green destinations, deseasonalise tourist flows, and combat the phenomenon of overtourism.

Courses and conferences