Mirabilia promotes oil tourism at the 16th edition of “Olio Capitale – Exhibition of typical and quality extra virgin olive oils”

The path for the growth and enhancement of oil tourism continues with the presence, for the third consecutive year, at the Salone, scheduled to take place in Trieste, Italy, March 8-10, 2024.


Events - published on 11 March 2024


https://www.trevisobellunosystem.com/wp-content/uploads/2023/11/oleoturismo-2023.jpg

Source: press office Mirabilia

For Treviso and Belluno will participate in “Olio Capitale – Salone degli extravergini tipici e di qualità” (Olio Capitale – Exhibition of typical and quality extra virgin olive oils) scheduled for March 8-10, 2024, at the Generali Convention Center in Trieste

Riva Jacur di Breda Luciano https://olivetorivajacur.it/
Az. agricola Michele Callegari https://www.oliodimaser.it/
Progress country and wine house https://www.progresscountrywinehouse.com/

to whom we wish every success!!!

For the third consecutive year, Mirabilia Network will participate in “Olio Capitale – Salone degli extravergini tipici e di qualità” (Olio Capitale – Exhibition of typical and quality extra virgin olive oils) scheduled from March 8 to 10, 2024, at the Generali Convention Center in Trieste. The Salone, now in its sixteenth edition, represents the main specialized fair dedicated to extra virgin olive oil in Italy.

Mirabilia will be present both during two important events on the calendar and with a booth and a wide representation of olive farms, from many nodes of its network, thus confirming its great attention to a new frontier of the tourism experience: oleotourism, which assumes an important added value in favor of SMEs.

The two scheduled events in which Mirabilia President Angelo Tortorelli will participate will be: the inaugural conference on Friday, March 8, at 11 a.m. (Convention Hall), entitled “Le radici dell’oleoturismo. Alla scoperta delle comunità dell’olio” (The Roots of Oleotourism. Discovering Oil Communities) the round table discussion that will also be held on Friday, March 8, but in the afternoon, from 4 p.m. (Convention Hall): “Le radici dell’oleoturismo. Alla scoperta delle comunità dell’olio” (Regional Provisions in Implementation of the National Law on Oleotourism: state of the art and harmonization.)

Memorandum of Understanding

On the sidelines of the Round Table, “Disposizioni Regionali in attuazione della Legge Nazionale sull’Oleoturismo: stato dell’arte e armonizzazione” (Regional Provisions in Implementation of the National Law on Oleotourism): State of the Art and Harmonization,” a Memorandum of Understanding will be signed between Mirabilia, Città dell’Olio and the Chamber of Commerce of Umbria with Ercole Olivario, with the aim of more effectively pursuing the common goals of developing the culture of oil and the growth and strengthening of oleotourism in Italy through collaboration.

The document is a further concrete step in promoting oil tourism, an important and emerging issue that embraces, across the board and on many levels, more and more operators and interests. Oil tourism has high potential for small and medium-sized enterprises.

Mirabilia and oleotourism

The dedicated Mirabilia area will feature 21 operators, who will make use of a qualified context to present their oleotourism offerings and that of the extra virgin olive oil product, and will benefit from dedicated communication highlighting the oleotourism offerings at the fair.

Operators will have the opportunity to directly present their offer to Italian and foreign tourism buyers, travel agencies, but also to managers of associations deputed to the enhancement of the agri-food and cultural product that organize travel programs, as well as to “oil lovers”, that is, those who love the product and prefer to visit independently the places of production. All this, of course, is in addition to the possibility of direct sale of the oil product to visitors.

It continues, therefore, the path of Mirabilia, which aims at the construction of a tourist offer and a related widespread itinerary, both related to extra virgin olive oil, in order to enhance the areas with the presence of sites and other tangible and intangible Unesco heritage, to be connected more and more with olive oil productions.

In the two previous editions of “Olio Capitale,” the Network has already introduced the concept of oil tourism, encouraging participation in the fair. The goal for 2024 is to assess and increase the current visibilitỳ of the oil tourism business offer of companies and oil-related tourist attractions, as well as to highlight the business offer, through a B2B̀ activity at the fair.

“In wishing our entrepreneurs the best of luck,” says Mirabilia President Angelo Tortorelli, “we tell them that Mirabilia will continue to stand by their side for support that is also a push toward the growth of the offer from the point of view of product, services and professionalism.”

About Mirabilia

Mirabilia Network is an association formed by Unioncamere Nazionale, together with 21 Italian Chambers of Commerce, which connects and enhances territories distinguished by their high historical, cultural and natural value and enhanced by the presence of UNESCO sites.

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