Pozza signs the charter of Cison di Valmarino

In the presence of Unioncamere President Prete and delegations Mirabilia Pozza signs the sustainability charter resulting from 4 days of work

Economy - published on 01 June 2022

Source: press office Presidency Chamber of Commerce Treviso-Belluno | Dolomites
Cison di Valmarino, 31 May – There are no doubts – says Unioncamere Veneto President Mario Pozza – today we are removing that question mark that provocatively
guided the work of the four days of Mirabilia in Veneto, in which we wanted to ask ourselves whether sustainability is actually an element of competitiveness. Nothing was taken for granted and, I
stress, all stakeholders were involved.
Today, together, the chamber system of Mirabilia signs the ‘Charter of Cison di Valmarino‘. I am pleased that the President of Unioncamere Prete wanted to be there.
We deliver to Mirabilia’s project strategy a vision shared by all actors.
We have identified the meaning of ‘Sustainable Tourism’, understood as ‘Tourism capable of meeting the needs of today’s tourists and host regions while foreseeing and enhancing opportunities
for the future.
The charter of Cison di Valmarino states that all resources should be managed in such a way that economic, social and aesthetic needs can be met while maintaining the cultural integrity,
essential ecological processes, biological diversity and life systems of the area in question.
There are three value pillars on the basis of which sustainable tourism development is defined
1. Environmental sustainability: Making proper use of environmental resources to protect ecological processes, natural heritage and biodiversity;
2. Economic sustainability: Ensure long-term economic strategies to provide socio-economic benefits to all stakeholders that are equitably distributed, including stable employment and social
services for host communities;
3. Socio-cultural sustainability: Respect the socio-cultural authenticity of host communities, preserve their traditions and contribute to intercultural understanding and tolerance.
Sites with UNESCO designations (World Heritage List sites, Biosphere Reserves, Geoparks and Creative Cities) – Pozza continues – can play a major role in promoting a
sustainable approach to destination management. We must, however, aim at the evolution of the entire system, investing in the new, innovating consolidated products, enhancing the
transversality of tourism, coordinating the sector’s enterprises, and developing the preparatory skills.
Tourism can play a strategic role in meeting the 17 Sustainable Development Goals of the 2030 Agenda, drawn up at the United Nations (UN) and adopted in 2015.
The choice of 18 Chambers of Commerce to work for the valorisation of the lesser-known UNESCO sites stems from the awareness that these places are powerful attractors of energy,
innovative resources, and businesses – underlines Unioncamere President Andrea Prete. Working on the enhancement of these attractions is a winning choice, which has important
repercussions in terms of development and also goes in the direction of improving the cultural accessibility of these places to different target users. Sustainable tourism has favoured the spread
of sustainability in other fields of human living.
Today, enhancing the cultural heritage and landscape, economic, social and environmental sustainability, and supporting the cohesion of all the actors involved is an unavoidable necessity –
says Tiziana Lippiello, Rector of Ca’ Foscari University Venice. We need shared planning for the common good, valuing young people so that they feel that their territory is rich in
opportunities for professional growth and employment prospects. Ca’ Foscari, the first university to adopt a Charter of Sustainability Commitments in 2010, has always believed in sustainable
tourism, with its courses at the Treviso campus, with the shared planning within CISET, the international study centre on tourism economics that was founded in 1991 by the union of Ca’ Foscari
University, the Veneto Region and the Italian Touring Club, now at our Treviso campus. And finally with the first English-language course in Hospitality and E-tourism in collaboration with the
Italian School of Hospitality, which aims to create innovative and interdisciplinary skills.
The memorandum was handed over by President Pozza and President Prete to the young ‘Generation 2026‘ in a symbolic gesture of vision towards the future and handing over a
project that future generations will be able to develop.
The youngsters Dotto Rossella 3A and Porcellato Cecilia 2A from Silea Varacalli Riccardo 3E and Ramon Francesco 3B from San Biagio, who received the important
project of the Charter of Cison di Valmarino, are the students of the “Generation 2026” project who won the “Trophies of Milan” awarded by Prof. Ascani, FICTS President and IOC member of
the Culture Commission.
Also receiving the Charter of Cison di Valmarino is the student winner of the best sketch of the 2026 Generation logo, from the Lepido Rocco Institute, the Italian-Chinese HU

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