Talking about sport and Olympics Milan-Cortina does good, warms the engines and ignites the dreams of young people

Sportsystem and eyewear how important are the Olympic and Paralympic Games for talent management?

Economy - published on 25 August 2022
Source: press office Presidency of the Chamber of Commerce of Treviso Belluno|Dolomiti
Treviso, 25 August 2022 – Milan-Cortina 2026 is on the horizon and represents a great challenge for our companies and for us institutions commented the President of
the Chamber of Commerce of Treviso – Belluno|Dolomiti Mario Pozza
. Yes, because we have a unique opportunity to renew the attractiveness of the Veneto region towards young people, to grow
new communities, and to look with renewed interest at the entrepreneurial excellences that ensure the success of athletes in competitions and that will be able to offer prospects for success, for
work experience, to young people thanks to new sustainable business and welfare models.
The great challenge – underlines the President of the Chamber of Commerce of Treviso – Belluno|Dolomiti Mario Pozza – For the Sportsystem and Eyewear companies, the Olympic Games
will be an opportunity to talk to young talents, to get them excited not only about the competitions, but also about those workplaces where, through work on materials, shapes, and the extreme
performance of the various products, the premises are laid for the success of the athletes and the communities hosting the games. As a Chamber of Commerce we wanted to work, in agreement with the
institutions of the territory, to put in place a new project for the youngest, the one we call GenerAZIONE 2026, so that they can fully experience the energy, but above all the values of the
Olympic and Paralympic Games not as a spot event, but as a way of life – says the President of the Chamber of Commerce of Treviso – Belluno|Dolomiti Mario Pozza – loyal because they
are listened to by the institutions.
The GenerAZIONE2026© Project – highlights Prof. Franco Ascani, IOC Culture Commission Member and FICTS President – is intended as a container of all that is Culture
and Values of the Games, a project open to the entire Olympic, sporting, cultural and tourist world. It is promoted and managed by the FICTS (Fédération Internationale Cinéma Télévision
Sportifs) for the Veneto Region, with the Chamber of Commerce of Treviso – Belluno|Dolomiti, the Veneto Region, the regional school office, and the Sportsystem District.
Elaborated with CONI, sporting, entrepreneurial and institutional forces, a path of coordinated events was created that will lead to the 2026 Games.
The aims – emphasises Prof. Ascani – are an interaction of sport, culture and entrepreneurship with the coordination of the territorial context, experiences, activities and
infrastructures, creating a mentality for new organisational moments and a constant promotion and valorisation of territorial initiatives to spread the values of the Olympic message with a view to
environmental and social sustainability.
The Project has been drafted and approved with the Local Administrations (Mayors, Sports Councillors, Chambers of Commerce, Trade Associations, CONI Delegates of the provincial capitals,
etc.), to build a network and a ‘showcase’ to share experiences already existing in the territory with the local business and sports fabric, with the acceleration due to the Italian success at
the Tokyo 2020 Olympic and Paralympic Games.
GenerAZIONE2026© will be useful to the ‘race’ towards the Milan-Cortina 2026 Olympic and Paralympic Winter Games and to the entire territory concerned.
The GenerAZIONE2026© Project wants to be an interactive container of emotions and services, a pole of national and international attraction starting from young people, the future
protagonists of Milan-Cortina 2026, and of promotion of the events in the area under the slogan “You too can participate”.
“All together passionately’. It is a new hub of action and communication through a series of activities aimed at teaching ‘new lifestyles’ to promote and spread at all levels, Olympism and the
cultural, educational, ethical and training values of sport. A pole of attraction for residents and those from other regions, to generate a strong increase in cultural, sporting, tourist, artistic
and environmental, entrepreneurial flows by intercepting new ones and guaranteeing the promotion, in agreement with all the institutions, to leave an ecosystem in which the entities are enhanced
and to leave a legacy for future generations, starting with the facilities.
Sport is the environment par excellence – comments the lecturer at the Ca’ Foscari University Venice School of Economics, Prof. Alessandro Minello – that puts young people at
the centre, who, in turn, can find in sport the place par excellence where they can pursue their dreams, whether they be of competition or sharing, of passion or of personal and professional
fulfilment. Sport can be the terrain on which to cultivate the answer to the need for a future, giving young people the opportunity to incubate their expectations and reduce what we can define as
the ‘nomadism of talent’, induced by a more general environment, the current one, which instead tends to repel rather than attract young recruits.
Human resources and professions the new directions for companies
Two expressions are now very much in vogue. The first is employer branding, i.e. the ability of a company to be recognised as an attractive place to work. A natural consequence is then the
so-called talent management: once you have brought them into the company, the talents, you have to manage them, you have to make sure that they can express their full potential.
From these concepts derives the great competition that exists today between companies to find, engage, retain and develop those human resources that can make the difference: both in terms of
technical skills and in terms of managerial and relational skills.
After the highly individualistic approaches that have inspired, for decades, human resources management policies, sport is back again to lecture companies on how ‘talent’ can be developed. It
takes teamwork, it takes – to put it more sophisticatedly – moving from individual coaching to team coaching. Someone also said: we need creativity with a lower-case ‘c’: not Leonardo Da
Vinci’s creativity, but the ‘creativity’ spread among all employees, which is probably what made Steve Jobs successful in his company.
The new focus of talent management is therefore this, which can be taken from sport: you win as a team, as a group. Even the record-breaking ‘downhill run’ is not just the result of the
individual athlete, but of everything that went into preparing that performance.
This is the case in companies: to be attractive workplaces, and to develop talent, it is necessary for the entrepreneur or manager to be able to foster, also through continuous training,
widespread know-how, a creative and proactive attitude not linked to the individual, but for groups of people.
The watchwords around work are changing: no longer, or not only, career and money, but growth, learning, experience, a sense of belonging. Young people seek satisfaction and meaning in work with
radically different parameters than in the past. Insisting on old approaches is one of the causes of the mismatch between labour supply and demand.
Professions and roles in the Sportsystem district
And to give some numbers, as a backdrop to these arguments, let us recall that the ‘core’ activities of the Sportsystem district ‘move’ almost 1,200 recruitments per year (using Veneto
Lavoro data for 2021 as a reference). Of these recruitments, about 350 concern clerical staff, process technicians, marketing technicians, designers, graphic designers, and IT specialists, which
are increasingly difficult to find; but equally difficult to find are all those ‘talents of manual skills’ (over 400 recruitments in 2021) that statistics too hastily classify as specialised
workers: garment makers, pattern makers, shoemakers, and tool makers. An integral part of the company’s know-how, of what has been called ‘widespread talent’.
But, indeed, we are at the gates of Milan-Cortina 2026. Athletes will win, together with their trainers, together with the suppliers of sports equipment: that tenth of a second that will
make the difference, that will deliver a gold medal rather than a silver one, will be the fruit of a team that will have worked hard, and at the same time will have believed in a dream, in a
vision. Let the young people, the Sportsystem companies, understand that this is how we also work in our organisations, believing together in a vision.
Professions and roles in the eyewear district
The ‘core’ activities of the Belluno eyewear district generated around 1,200 hires in the year 2021 (based on Veneto Lavoro data, net of temporary workers). Of these hirings, about 430 concern
office workers, process technicians, marketing technicians, designers, graphic designers, and IT specialists, who are increasingly difficult to find. Also significant is the number of hirings of
specialised workers (shapers, lens cutters, spectacle fitters and repairers, etc.) whom we like to define as ‘manual talents’ (over 700 hirings in 2021).
Human capital is an integral part of a company’s know-how, and companies in the sector are well aware of this: the need not to disperse technical knowledge and the desire to develop ‘eyewear
professionalism’ in the company have encouraged close interaction between companies, schools and local institutions/associations with the creation of school courses dedicated to training these
It is a focus on the territory and the enhancement of skills and professionalism that can help keep the younger generations in the Belluno area and is also a way to counter depopulation.

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