The first meeting to analyse the mountain’s potential and growth prospects

A project dedicated to the relaunch of mountain tourism through the attraction of new investments

Economy - published on 06 April 2023

Source: press office Confindustria Belluno Dolomites

Belluno, 05 April 2023 – CORTINA, the Olympics and beyond: the evolution of tourism in the mountains event organised by Confindustria Belluno Dolomiti, Confindustria Alberghi, Luiss Business School in collaboration with Cushman & Wakefield and LBS Alumni was held in Belluno at Luiss Business School- Hub Veneto delle Dolomiti.
Lorraine Berton, President of Confindustria Belluno Dolomiti, and Maria Carmela Colaiacovo, President of Confindustria Alberghi, opened the proceedings.

The two round tables – moderated respectively by Giorgio Palmucci, Vice President of Confindustria Alberghi and PastPresident ENIT and Alessandro Belli, Head of HospitalityItaly Cushman & Wakefield, President of Alumni Luiss Business School and Adjunct Professor Luiss Business School – were attended by Arnaldo Aiolfi, Managing Director Italy and Director of Southern Europe Development Projects of Club Med; Valeria Ghezzi, President ANEF; Franco Lentini, Hospitality Development Manager of Enrosadira and Advisor Coordinamento Turismo Confindustria Veneto; Angelo Wu, Vice President of INVEL Real Estate Partners; Graziano Debellini, President TH Group; Erich Falkensteiner, President FMTG – Falkensteiner Michaeler Tourism Group; Aldo Melpignano, Founder & CEO Egnazia Ospitalità Italiana and Emanuele Prataviera, Head of Real Estate Investments Finint SGR.

Starting from the experience of Cortina, which in anticipation of the next Olympics is undergoing a real transformation of its offer, operators from the hotel industry, representatives of important sectors of the mountain economy and finance gave the audience an analysis of the countless development opportunities arising from investments in mountain resorts.

A day dedicated to the relaunch of mountain tourism through the attraction of new investments that, if well planned, can broaden the horizon of the area’s natural beauty as well as the excellence of the manufacturing production typical of each location. Typicalities that make our destinations unique and that can boast of being among the recognised symbols of Made in Italy.
The hospitality market’s share of total real estate investments in Italy has grown over the last decade from 10 to 15%, confirming the strong interest of investors in the hotel sector.
Last year, EUR 1.5 billion were invested in the sector in Italy, 66% of which came from foreign capital. The number of assets transacted was 56 for approx. 5800 rooms.
Although positive, these numbers are far below those recorded by our European competitors: in France in 2022, 3.1 billion euro were invested in the hotel sector for 110 assets and about 10 thousand rooms transacted, in Spain 3 billion euro with 105 assets and about 15 thousand rooms transacted. Even Germany does better than us.

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