The Prosecco System and the “Conegliano Valdobbiadene Prosecco” District

By the Studies and Statistics Office of the Treviso - Belluno |Dolomites Chamber of Commerce


Economy - published on 02 October 2023


https://www.trevisobellunosystem.com/wp-content/uploads/2023/09/DISTRETTO-PROSECCO.jpg

Source: Study and Statistics Office of the Treviso-Belluno |Dolomites Chamber of Commerce.

Since 2009, the world of Prosecco has consisted of three different denominations: Prosecco DOC, Conegliano Valdobbiadene Prosecco DOCG and Asolo Prosecco DOCG.

It is mostly produced in the sparkling or semi-sparkling varieties and is increasingly popular, both in Italy and across the border. So much so that these three denominations experienced the most substantial growth in the two-year period ’20-’21 among the 218 Appellations of Origin certified by Valoritalia at the Italian level. Together they put up an overall growth of 27.2%, which translated into quantitative terms means going from about 591.5 million bottles sold in 2019, to 752.7 million bottles in 2021. Prosecco DOC also leads the Italian ranking of Denominations of Origin certified by Valoritalia in terms of the economic result achieved in 2021 with about 2.7 billion, followed by Conegliano Valdobbiadene, third in the same ranking, with more than 620 million.

Prosecco DOC, is produced in the territories falling within 4 provinces of Friuli Venezia Giulia (Gorizia, Pordenone, Trieste and Udine) and 5 provinces of Veneto (Belluno, Padova, Treviso, Venezia, Vicenza). When grape harvesting, winemaking and bottling take place entirely in the provinces of Treviso and Trieste, the special mentions Prosecco DOC Treviso and Prosecco DOC Trieste can be used. These are two provinces that, throughout history, have played a key role in the production of Prosecco.

At the end of 2021, between Veneto and Friuli Venezia Giulia the denomination involves 12,312 wineries, 1,189 winemakers and 360 sparkling wine houses. Prosecco DOC vines cover more than 28,000 hectares of land. In 2021, 627 million bottles were sold, 79.5 percent of which were sold abroad, with sales of 3 billion euros (estimated consumer value). Almost 70% of foreign sales were concentrated in European Union countries and the United Kingdom, and an additional 25.7% were sold in the North American market.

Asolo Prosecco DOCG is produced in the hills of the municipalities in the Province of Treviso that crown the ancient village of Asolo. Since 2011, Asolo Montello‘s acreage has grown from just over 827 hectares to more than 2,000.

Asolo Prosecco obtained DOCG status in June 2009 and was the first denomination, in the great Prosecco landscape, to also include the Extra Brut type.

Between 2015 and 2021, the production of Asolo Prosecco Superiore DOCG increased from 5 million to over 21 million certified bottles.

The Conegliano Valdobbiadene DOCG is a protection area that now includes 15 municipalities with a total area of 8,710 hectares divided by the three main types of prosecco produced: the Conegliano Valdobbiadene Prosecco DOCG, the Rive DOCG and the Cartizze DOCG.

Since 2003, the Veneto Region, has recognized its production system as an industrial district, the first case in the sparkling wine sector. The district is currently called “Conegliano Valdobbiadene Prosecco.”

The territorial boundary was defined by Regional Council Resolution No. 2415/2014 based on the statistical surveys in Annex A of the same.

This is a territorial area that, in addition to the 15 municipalities where the production of Conegliano Valdobbiadene DOCG is located, includes an additional 30 municipalities, which, although they do not in any way integrate the aforementioned production of DOCG wine, are suitable to complete the district supply chain as they include the artisanal and industrial part related to the production of tools and machines for oenology, cork stopper companies and companies active in the production of vineyard equipment and the production of glass and bottles.

The usual annual overview published by the Consortium for the Protection of Conegliano Valdobbiadene Prosecco Wine reports, with reference to the year 2020, regarding the number of producers: 1,685 independent winegrowers, 262 winemakers, 124 winemakers, 35 sparkling wine processors, 32 pure sparkling wine processors and 7 cooperatives.

The number of employees exceeds 7,000: 3,192 employees in winemaking enterprises, 222 in winemaking enterprises, and 3,607 in sparkling wine enterprises (vineyard workers, oenologists and other cellar workers, administrative and commercial workers, managers and entrepreneurs).

The year 2021 saw the release of nearly 105 million bottles on the market with a total production value of more than 621 million euros. Abroad went 38.2% of sales (about 225 million euros). The top three target markets in 2021 were: United Kingdom (22.3% of foreign sales), Germany (21%), and Switzerland (13.9%), but a considerable share of sales also went to the United States (5.8%).

 

by the Studies and Statistics Office of the Treviso – Belluno |Dolomites Chamber of Commerce

 

Translated by Giada Gubert

Intern at the Chamber of Commerce of Treviso – Belluno |Dolomites

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