Lotto Sport Italia, the leading Italian company in footwear and clothing for sports and leisure, was founded in 1973 in north-east Italy. Tennis and football shoes were its early manufactured products. Over the years, the company expanded its range in the performance and leisure segments, with a broad range for leisure products.
Innovation, design and Italian spirit combined with the philosophy of active well-being are the values on which Lotto bases its strategic positioning, which is increasingly oriented towards growing the "active lifestyle" segment.
The evolution in this area has brought the definition of a new brand architecture, which has involved developing five different brands under the heading of the Lotto mother brand: Lotto Performance for the sport professionals, as well as passionate sport participants; Life's for those who prefer a lighter sport activity, dedicated to well-being, leisure and an informal and pleasant style; Lotto Leggenda which recounts the brand's history projected to the present day, with historical products revisited to offer solutions that stand out for their materials and colors; Aequiter, for protective and supporting sports footwear, and Lotto Works, with its high quality technical solutions for the workplace.