The Commission today launched additional calls for proposals (here and here) to support promotion activities by agri-food producers most hit in the current crisis. The extra €10 million fund will be available to boost sales of fruit and vegetable, wine, live plants, dairy and certain potatoes. Half of that amount will go to promotion activities run jointly by producer organisations from several EU countries and another half, to national activities. In both cases, promotion can take place either within or outside the EU within a one-year period. Proposals can be submitted by 27 August 2020. The coronavirus crisis has had a significant impact on a number EU agri-food sectors, mainly due to rapid changes in demand and the closure of restaurants, bars and cafés across the EU. Today’s calls for proposals complement other exceptional measures adopted recently to support specific agri-food sectors. This is the first time that the Commission also uses promotion as a tool to react to a case of serious market disturbance. For more information on promotion of EU farm products click here.