A rich insight into the tourism recovery for the 2021 summer season: Attracting French customers, tourism of the recovery. The Côte d'Azur, which thrives on tourism and closely related services, is also a basin of tourists with excellent purchasing power. The Provence-Alpes-Côte d'Azur region represents the ideal clientele to start a path of awareness towards Italian destinations.
The theme of the itinerary of proximity, the passion for our country and the techniques of communication and territorial marketing will be at the center of the debate, which will focus on the information of the opportunities made available by the Chamber of Commerce of Nice, such as the App and the tourist guide Visitez L'Italie.
Speakers include the Councillors for Tourism of the City of Genoa, Laura Gaggero, the City of Cuneo, Luca Serale, and the City of Urbino, Roberto Cioppi.