Source: Unioncamere Veneto press office
The President of Unioncamere Veneto, Mario Pozza, spoke on the request made by the Zagreb authorities to the EU Commission for publication in the Official Journal of the procedure for recognition of the Prosek Traditional Mention: I hope that Europe will intervene to prevent this operation, which would represent enormous economic damage for our territory. Prosecco is one of the most important industries in the Veneto region, not only from a business point of view, but also in terms of tourism, as evidenced by the Unesco recognition of 7 July two years ago.
Behind the success of Prosecco there are years of sacrifice by our producers who have worked day after day to make it a product known and loved throughout the world. The history of Tocai should have taught us something, and that is why we must prevent it from being repeated. I hope that our government will be able to protect one of the most important brands of Made in Italy.
Behind Prosecco there are companies, workers and a piece of history of our territory. This wine has become a brand that has contributed to increasing the strength of Made in Italy in the world. And we must not forget that there is a quality supply chain in the area that contributes to the production of this product. We cannot allow this heritage to be called into question.
We stand by Coldiretti, the producers and the Region in supporting the cause of Prosecco, which makes a fundamental contribution to the GDP of the Veneto region and our country.