2. Context-based attractiveness of Treviso economic system

The introductory analysis on the attractiveness of Italian territories gathers the indicators related to the context factors already mentioned, and processes them as a whole with reference to the 103 Italian provinces. The result is a classification of the provinces, formulated according to their degree of context-based attractiveness.

Within this classification, the province of Treviso ranks sixteenth, as pointed out in chart n.1. This is a good placing, taking into account that:

  1. there are many excellent cases among the Italian provinces, whose indicators stand much higher than the national average;
  1. as very diversified context factors have been chosen, it is pretentious to detect excellent performances in relation to all or most of them;
  1. Treviso province also offers some context variables that were not considered in the survey. These factors are certainly relevant to the attractiveness, but they are often not quantifiable, or not quantified by proper statistical sources.


Treviso’s placing is favourable for the following reasons too:

  1. it refers to a general attractive context, for both activities to be brought in from the outside, and those internal activities that should be optimised;
  1. it concerns a territory and a population of remarkable dimensions, therefore the positive context is not limited to small areas such as those of other provinces, but rather refers to a wider positive reality;
  1. sector attractiveness is one of the strong points of Treviso economy, but it is not considered among the factors in the survey, being it limited to context factors only.

The quantitative processing of the survey also analyse ranking variations caused in the global framework by subtracting some specific context elements, but Treviso province still preserves its position within the first 20 provinces.
Moreover, further analyses serve the purpose of enucleating and pairing some context factors: even in these cases, Treviso ranks among the first 20 provinces.
As a consequence of these considerations, Treviso economic system proves that nearly all of its context elements represent factors of attractiveness.

An additional section of the survey displays the most attractive provinces according to context combined with the presence of nationally (or even internationally) relevant companies. In this framework, Treviso fails to rank among the first positions (as highlighted in chart n.2) because in its area there are not as many large companies as in other Italian provinces.

In relation to what has been stated above, however, it is possible to observe that:

  1. Treviso preserves its attractiveness as for context factors, and is able to supply new and already existing enterprises with a comprehensive set of favourable elements;
  1. even though Treviso comprises less large companies than other provinces, yet it counts a considerable number of varied medium-sized enterprises, which could be able to function as attractive elements as much as large companies and/or large public structures (such as infrastructures, universities etc.) can do;
  1. there are some sectors and districts in the area that can contribute to attractiveness thanks to their high specialization and dynamism, and thus replace large companies and structures.

CHART n. 1

Context-based attractiveness

1. Milan

2. Rome

3. Turin

4. Naples

5. Bologna

6. Trieste

7. Genoa

8. Padua

9. Parma

10. Pisa

11. Verona

12. Venice

13. Rimini

14. Varese

15. Ancona

16. Treviso

17. Florence

18. Brescia

19. Bergamo

20. Modena

Source: Paola Dubini (edited by), “L’attrattività del sistema Paese”, Il Sole 24Ore, Milano, 2006.



Attractiveness according to context factors and the presence of reference companies

Context factors and presence of companies











Context factors only









Presence of companies only









Source: Paola Dubini (edited by), “L’attrattività del sistema Paese”, Il Sole – 24 Ore”, Milano 2006

To consult the whole survey, see: Paola Dubini (edited by), “L’attrattività del sistema Paese”, Il Sole 24Ore, Milano, 2006, page 176 and following