6. Concluding remarks for economic operators

Aimed at objectively identifying the attractive elements for external operators and for the same inhabitants and after analysing – even scientifically although briefly – an area’s attractiveness and its relevant factors within the context of Treviso production system, it is necessary to present some final remarks from a general, qualitative point of view.
The above-mentioned remarks relate to the attractive reasons for economic operators to start trade, economic or collaboration exchanges with operators in the province of Treviso. Obviously, they should be mutually satisfying relations, that is, producing advantages for both parties.
On the other hand, the following chapters will deal with attractive factors in Treviso as for human resources (human capital and relational capital, including the attraction of talents) and economic and financial resources (related to the attraction of risk and credit capitals, as well as the establishment of new entities in this area).
Starting with the first subject and going back to some aspects already underlined in the previous chapters, it is possible to summarise that the whole province of Treviso enjoys many attractive factors, since:

  1. it is well equipped with remarkable context-based social and economic factors (it ranks 16th among the 103 Italian provinces);
  2. there aren’t many big industries in the area, but it benefits from a diversified, productive framework of SMEs, among which there are the medium-sized enterprises constituting the backbone of local economic development;
  3. the area comprises some extremely specialised, dynamic sectors and industrial clusters.

Some of the sector and/or cluster specialisations have already been pointed out related to the sectoral structure factors of the province of Treviso:

  1. the wood and furniture cluster, integrated with the same production area in the nearby province of Pordenone;
  2. the sports footwear cluster in the surroundings of Montebelluna;
  3. the stainless steel cluster;
  4. the vine-growing and wine-producing sector (including the Prosecco wine district) and its related food segment;
  5. machinery manufacturing (especially for the agrifood and clothing sectors);
  6. some ICT sub-sectors;
  7. waste treatment.

To these sectoral specialisations, we must add some other ones that hadn’t been analysed in the considered surveys:

  1. agriculture, above all the production of cereals and vegetables (as well as wine production, as mentioned above), and animal husbandry;
  2. the textiles and clothing sector;
  3. the manufacturing and processing of plastic materials;
  4. processing of non-metalliferous minerals;
  5. various metalworking products;
  6. the production of electrical appliances;
  7. some other remarkable activities in the field of services.

The attractiveness of Treviso production system, however, can’t depend only on its sectoral structure, but also on how it arranges its trade exchanges.
We must take into consideration that there is not enough information available on internal exchanges among provinces and regions in Italy, therefore we can only evaluate foreign trade data. Nevertheless, trends emerging from foreign data and consequent opportunities could also apply to the domestic market, given the greater competitiveness in foreign markets.
Indeed, the province of Treviso ranks second for exports and balance of trade (exports minus imports) in the Veneto region, and among the first in Italy, which demonstrates that our products work well on the international open market.
This “open” attitude towards foreign markets suggests that the products offered are very competitive, since international markets are much more aggressive than internal ones due to the strong competitiveness of low-cost products from emerging countries.
In spite of all and considering that the local production system offers competing products traditional to the just mentioned countries, it must be noticed that foreign sales keep growing as world markets expand: this means that the products marketed are competitive based on their quality/price ratio.

The leading role our system plays should also be considered by more foreign markets and the same domestic market, in order to identify the actual sales opportunities according to their real needs and based on usual cost-benefit principles, which generally are not sufficiently taken into account.
In other words, many potential customers are likely not to know local products enough or probably are not able to weigh their value, although it would be in their interest. In this way, they are not able to grasp favourable opportunities which, therefore, will then benefit other markets and other consumers.
On the other hand, the local foreign trade surplus shows that probably citizens’ disposable income exclusive of propensity to save and domestic consumption is not fully satisfied.
Keeping in mind that specific data are lacking, we could still assume that perhaps the range of goods and services offered may not seem convenient to local citizens, which can be seen as a further networking opportunity among external and internal economic operators.

In this way, it appears evident that Treviso economic system attitude to international markets is bound to enhance further, being the driving force of new development opportunities regarding both imports and exports which can help expand any kind of trade and economic relation with foreign markets as well as domestic ones.
As for the products and sectors which best suit the requirements of foreign markets at the moment, we can mention:
a) for export:

  • industrial machinery;
  • wood and furniture;
  • footwear;
  • textiles and clothing;
  • household and electrical appliances;
  • food;
  • metal products;
  • means of transport;
  • rubber and plastics;

b) for import:

  • textiles and clothing;
  • footwear;
  • metal products;
  • industrial machinery;
  • chemicals and synthetic fibres;
  • wood and furniture;
  • household and electrical appliances;
  • food;
  • etc.

As can be seen, the groups of products are the same, even though their significance changes according to the “direction” they belong to. This means that they are:
     – different goods within the same group;
     – intermediate goods when importing, final goods when exporting;
     – same goods, with different quality and origin.