Hyra is the legendary protector of Snow Travellers.
Traditionally located in the most disparate places in Northern Europe, Hyra is a complex and complete deity, the mother goddess of snow, a goddess who incarnates in the skier for the good of the snow itself.
Hyra is still invoked today before every descent.
Everything starts with research and development, to which HYRA attaches great importance.
The focal element is snow and everything that revolves around it: from the mechanism of crystal creation to its chemical composition, from the ski slope to the relaxation of a pleasant chat with friends in a chalet.
Hyra: typically Italian design, taste and style!
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