Growth of expenditure on Christmas gifts with artisan value: this year in the province of Treviso it will reach 354 million euro

Involving 5,879 craft enterprises employing 21,505 people

Economy - published on 14 December 2023

Source: press office Confartigianato Imprese Marca Trevigiana

Oscar Bernardi, president of Confartigianato Imprese Marca Trevigiana:
This is why we have relaunched the social campaign “Acquistiamo locale'”(“Let’s buy local”): an invitation to give and receive gifts that express the value of craftsmanship made in Italy.

Treviso craftsmanship is the protagonist of families’ Christmas spending. In the Marca Trevigiana, the forecast expenditure in December for food and beverages and other typical Christmas products and services will reach 354 million euros, of which 218 for food and beverages and 136 for other typical Christmas products and services. Numbers that place the province among the best in the Veneto region.
There are 5,879*** craft enterprises in Treviso involved in this business, 29.7% of the total number of craft enterprises in the province, with 21,505 employees, equal to 35.9% of the total number of employees in the craft sector.

Choosing products and services made by local craft and small businesses, – stresses Oscar Bernardi, president of Confartigianato Imprese Marca Trevigiana, – means supporting the entrepreneur and his employees, and therefore their families. It also contributes to the transmission of the culture crystallised in artisan knowledge, as well as to the wellbeing of the community, guaranteeing both the remuneration of local labour and production factors and the tax revenue needed to support the welfare system.

The positive results in this sector are also due to the efforts of artisan enterprises to contain price increases due to inflation. In fact, the products and services of ‘Santa’s sleigh’** in the Marca Trevigiana have grown by 4.9% compared to last year, against an inflation of 6.1% for the “shopping trolley”.

A greater search for quality, made-to-measure and sustainability, – Oscar Bernardi points out, – explain the growing tendency to buy artisan products. This is why we have re-launched the “Acquistiamo locale” (“Let’s buy local” ) social campaign: an invitation to give and receive gifts that express the value of made-in-Italy craftsmanship, our entrepreneurial culture, and the taste for the beautiful, the good, and the well-made of the many, diverse territories of our country. ‘”Let’s buy local'”is a way to valorise the work of businesses, it is a conscious, responsible and sustainable choice to strengthen the relationship of trust between entrepreneurs and citizens in communities.

The good results expected from ‘Santa’s sleigh’ are due to the strength of the artisan sector related to Christmas products. The Marca Trevigiana, in fact, is second in Veneto for artisan enterprises in the food, beverage and catering sectors. There are 1,105, equal to 5.6% of all artisan enterprises. The number of employees is 5,115, equal to 8.6% of all craft enterprises.
The lion’s share is taken by catering in the Treviso area, with 681 enterprises, equal to 61.6% of the entire sector, with 2,781 employees, 54.4% of the total. This is followed by the food industry with 396 enterprises (35.8%), which puts the sector in first place in the region. The number of employees is 2,157 (42.2%). Close behind are the beverages enterprises, which number 28 (2.5%) with 177 employees (3.5%).
The food and beverage sector in the Marca Trevigiana also contributes to exports. Exports between the third quarter of 2022 and the same period of 2023 amounted to one billion 658 million euro, with beverages totalling more than one billion in exports, marking an increase of 4.2% compared to 2020. Food exports grew by 2.4 per cent over 2020, approaching EUR 600 million.

The products and services offered by handicraft enterprises, – explains president Oscar Bernardi, – are characterised by craftsmanship based on the value of work, listening to the customer and customisation of the product, which is associated with the high quality of the raw materials and products made. The handicraft products and services are focused on proximity demand, thanks to the entrepreneurs’ in-depth knowledge of the local market.

** In detail, the “Santa’s sleigh” compiles price indices for bread and cereals, meat, fish and fish products, cheese and dairy products, olive oil, fruit, vegetables, jams, marmalades and honey, chocolate, confectionery, ice cream, sauces and condiments, salt, spices and herbs, baby food ready-to-eat meals, coffee, tea and cocoa, spirits and liqueurs, wines, beer, clothing, footwear, household furniture, lighting items, other furniture and furnishings, carpets and other floor coverings, household textiles, household appliances and fixtures, glassware, tableware and household utensils tools and equipment for the home and garden, spectacles and corrective contact lenses, bicycles, telephone and telefax equipment, audiovisual, photographic and computer equipment, musical instruments and durable goods for indoor recreation, games, toys and hobbies, sporting goods, camping and outdoor recreation gardening articles, plants and flowers, pets and related products, books, stationery, holiday packages, catering services, accommodation services, beauty treatments, articles for personal hygiene and wellness, jewellery and watches, travel articles, children’s articles.

The main and most distinctive activities in this area are bakeries and workshops that produce cakes, biscuits, dry bakery products, preserved pastry products, sweet or savoury snacks and can also carry out direct sales to the public, pastry and ice cream parlours that produce fresh products – in recent years they have been the garrisons of craftsmanship and food innovation thanks to large leavened products that differ from those usually offered by the more massified industrial system – and also offer catering services through direct sales to the public (including itinerant sales) bars that are increasingly flanking the direct supply with the sale of artisanal products, pasta factories producing fresh and dried pasta (also stuffed, canned or frozen) but also couscous and gnocchi, charcuterie and pork butchers producing dried meat salted or smoked meat and cured meats, companies in the dairy chain, companies producing tea, coffee, cocoa, chocolate, candies, confectionery, condiments and spices, companies producing wines, spirits, beers, the latter on the rise in recent years thanks mainly to microbreweries. Not to be forgotten are rotisseries, fried-food shops, pizzerias, pizzerias by the slice, breweries, pubs, wine bars, catering, banqueting, market stalls preparing food for immediate consumption, street food sellers, activities of recent and growing fortune, and establishments that only do take-away.

Translated by Cecilia Flaccavento
Intern at the Chamber of Commerce of Treviso – Belluno|Dolomites

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