Investing in Treviso and Belluno: a column devoted to promoting foreign investment in the two provinces

With this article we start a new updated column on the reasons of attraction for foreign investment in the provinces of Treviso and Belluno, especially from the aspect of sustainability requirements

Economy - published on 17 October 2023

Source: Article by Dr. Renato Chahinian


In the previous article of general presentation of the topic (“Investing in Treviso and Belluno” of last July 24) we recalled the column “Investing in Treviso” of some years ago and still present in our website, which highlighted the main reasons for attracting new investments in the province of Treviso. With the intention of briefly updating the main current reasons for investing in that province and in the neighboring province of Belluno (taking into account that now the two territories are economically connected), the same article identified some general elements of interest, basing the reasons of convenience on the principles of sustainable development.
Now, we intend to continue on this track, broadening the discourse to include precisely these requirements, with the ultimate aim of directing foreign investment in search of satisfactory solutions in the two provinces, not to uncritically propagandize territorial attractions, but to highlight the elements present that can achieve interesting results not only from an economic point of view, but also from a social and environmental aspect.
Therefore, a new column is proposed entitled “Investing in Treviso and Belluno”, whose articles will expand on the reflections and insights already present in the previous article, even reviewing other pieces published on the site, so as to highlight its sustainability features for new investments.
Of course, the responsible choice is always up to the investor, but it is also the duty of the area to present itself in a transparent way to offer viable opportunities for sustainable finance and not mere greenwashing or socialwashing initiatives.


Sustainable finance and its distinctive elements
In view of the fact that nowadays a model of development starting from sustainable investment is becoming increasingly popular in the world, it is appropriate to briefly mention its distinctive elements in order to better clarify the evaluation criteria for its choice.
Generally speaking, while until recently the principle of maximum return on any use of capital prevailed (whose profits went to remunerate venture capital and credit investors as much as possible), now economic growth is being thought of as something that goes hand in hand with social and environmental development. This means that in any case capital providers are remunerated with fair compensation, but part of the profits also goes to finance initiatives to improve the social environment and corporate stakeholders and other ecological interventions (especially to avert the danger of climate change and to protect biodiversity).
This renunciation of investors to obtain the maximum profit for themselves does not occur without quid pro quo, first of all because they contribute to the laudable ethical behavior of reducing the world’s serious difficulties and ensuring a livable future for the new generations, but also in that, from the economic point of view, there will be considerable benefits in the medium to long term. In fact, sustainable investment is less risky over time precisely because it helps preventively to avoid or reduce ecological and social tensions that will arise in the future. In this way, it will be possible to lower or cancel out all the higher consequential costs (which, on the other hand, will have to be borne by companies that implement unsustainable investments). In the end, if the virtuous investment is well planned and managed, the final profit is also higher for the investor and it creates balanced development in the target community as well. In addition, the market competitiveness of the financed enterprise also grows, as its reputation level increases and the price of its products can go up as a result of better quality in terms of sustainability (the price increase creates inflation if the product remains the same, not if the same is improved).
The three key-elements of such a development process are marked by the acronym ESG (environmental, social, governance) that must highlight the quantity and quality of environmental and social content existing in business strategies and whether the company’s “governance” (i.e., its management) is able to ensure effective and efficient management to still achieve the stated goals and also the most favorable expected economic results. Because it takes considerable effort and capacity to accomplish this, many sustainable initiatives arise that are only cosmetic or marginal. Therefore, it is important to know how to evaluate the actual strategies well. Just to help the foreign investor in such research, an attempt will be made to highlight the main sustainability features of the socio-economic-environmental fabric of the two provinces of Treviso and Belluno.


The sustainability of the territory
Referring to the indications already reported in the previous article, it can be seen that:

  • the economy of the two provinces is still solid (despite the slowdowns experienced in recent times due to the current serious international situations). The resilience of the economic fabric has so far reacted decisively to the negative forecasts that should have affected our country since the beginning of the year. Therefore, again under the uncertainty of the current economic situation, there should be no serious future crises that would jeopardize the normal return on investment;
  • corporate social responsibility is practiced almost everywhere, though little highlighted and touted;
  • there is a need for greater commitment to the environment, and this could be one of the fundamental objectives on which foreign investment is precisely based;
  • the Unesco recognitions in the two provinces (Prosecco Hills and Dolomites) should be further enhanced, precisely with a view to sustainable development;
  • the upcoming Milan-Cortina Olympics are not only an exceptional event to be exploited in a short period of time, but can be the start of a new policy for the development of the mountains


In conclusion, a responsible investment for a responsible territory is to be prospected.
The next articles will be geared toward highlighting and promoting this end.

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