Economy - published on 26 June 2023
Source: press office Fondazione DMO Dolomiti Bellunesi
“The campaign comes as the culmination of a long process of rebranding and repositioning of the tourist destination, which started from the consequences of the pandemic and the lockdown,” explains the provincial councillor in charge of tourism, Danilo De Toni, “and went through an in-depth analysis with leading experts. The work done by Tom Buncle and Roberto Locatelli, with the constant support of the provincial structure and Dr. Daniela De Carli, head of the ‘Vivere le Dolomiti’ project, was the basis on which we are now aiming to build a solid and structured future for tourism in the Belluno area’.
“The ‘Out of the clichés’ campaign aims to communicate through video and images what our territory is and to strike visitors by giving them the first emotions before they even leave,” comments Emanuela De Zanna, president of the Fondazione DMO Dolomiti. “At the moment it is oriented towards the Italian market for the summer, but the intention is to expand it, to push the winter season, towards foreign countries”.
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