Treviso, March 18 – Mario Pozza, President of Assocamerestero, Venicepromex, and the Chamber of Commerce, led a major institutional mission to Australia that included stops in Melbourne, Sydney, Brisbane, and Canberra, for the regional meeting of the Italian Chambers of Commerce in the Asia-Pacific region. He was accompanied by Franco Conzato, CEO of Venicepromex—the Veneto region’s agency for chamber internationalization—and Domenico Mauriello, Secretary General of Assocamerestero, the Agency of Italian Chambers of Commerce Abroad.
The mission featured institutional meetings with diplomatic representatives.
During the mission, President Pozza met with H.E. Nicola Lener, Italian Ambassador to Australia; H.E. Chiara Mauri, Consul General; Senator Francesco Giacobbe; the Honorable Nicola Carè; Consul Federico Nicolaci; and Vice Consul Emilio Sessa.
The mission also reviewed the outcomes of the meeting of the Italian Chambers of Commerce Abroad for the Asia and Australia region, held in Melbourne, confirming the growing strategic importance of this geographic area for the promotion of the Veneto Region. The data—compiled from ISTAT figures by the Chamber of Commerce’s research and statistics office—on imports and exports from Treviso and Belluno to the Australian market highlight the need for coordinated action; in this regard, the mission serves as a potential operational driver aimed at reversing the current economic situation and steering indicators back toward a phase of export expansion.
When we talk about internationalization – emphasizes President Mario Pozza – we’re not talking about some abstract concept: we’re talking about companies in Treviso and Belluno that have extraordinary products and deserve markets that are up to the task.” Australia is one such market—stable, open, and with a strong cultural affinity with Italy. This mission has strengthened existing networks and created new ones. Returning to Treviso with these connections and transforming them into concrete opportunities for our businesses through the East Asia Forum is exactly the essence of the work we do. Despite the uncertainties caused by international events, our mission does not stop. We must capitalize on the Italian spirit that is strongly represented on this continent, where we have promoted not only the manufacturing sector and the economy of the Veneto region but also tourism, featuring the Dolomites, the Venetian villas, the UNESCO-listed hills, and the natural beauty of the Veneto. We are working in collaboration with ICE and ITA. I will be in Rome for a meeting already in the works with the Australian Deputy Ambassador to Italy and the Director of Australian Foreign Affairs.
The visit also served to lay the groundwork for the Southeast Asia Forum, which the Treviso-Belluno|Dolomiti Chamber of Commerce will host in mid-June in Treviso, with the aim of opening up new avenues for internationalization for local businesses in one of the regions with the highest potential for global growth. Venicepromex, which has already organized Mirabilia and the SME Forum, presented the format of the Southeast Asia Forum to the Secretaries General of the Italian Chambers of Commerce abroad in Australia, Japan, Singapore, Thailand, Vietnam, South Korea, Malaysia, the Philippines, and Hong Kong.
Toward the Southeast Asia Forum in Treviso
The Australian mission is part of a broader international positioning strategy that President Pozza is pursuing in parallel in his leadership roles at the Treviso-Belluno|Dolomiti Chamber of Commerce, Venicepromex, and Assocamerestero. As a Chamber of Commerce – Pozza reiterates – our commitment is to support the international competitiveness of businesses, including by promoting the strategic diversification of markets. The Southeast Asia Forum, which Treviso is preparing to host, promises to be a high-level platform for dialogue among businesses, institutions, and diplomatic representatives, with the goal of building structured relationships with the region’s key markets. I invite businesses to seize this great opportunity.
