Vinitaly. Internationalization of companies, Prosecco Hills of Conegliano and Valdobbiadene: wine and tourism a winning combination

The meeting organized by Intesa San Paolo's Agribusiness. Montedoro: "The activities being carried out are contributing significantly to the growth of agribusinesses in our Hills."

Economy - published on 17 April 2024

Source: press office Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene

Vinitaly (Verona), April 16, 2024 – “It is a pleasure for the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene to participate in this meeting organized by Intesa Sanpaolo’s Agribusiness department, considering the partnership that has united us for a year and that demonstrates the attention of this credit institution for our territory and for a sector such as the agri-food and wine sector. Veneto is the first Italian region in the wine sector with 100,000 hectares invested in vineyards and first in the tourism sector with 73 million registered presences in 2023. This combination represents one of the keys to successful internationalization for a territory like ours that has been a World Heritage Site for five years. Prosecco is the first Italian appellation, the Prosecco Hills of Conegliano and Valdobbiadene are now the fastest growing tourist destination in the Region with +20 % in 2023 compared to the previous year, and a foreign presence of 52%, up 24.5% compared to the +13% of Italians. These data tell us that the territory naturally has a vocation for internationalization, but also that the activities being carried out are contributing significantly to this trend.

With these words Marina Montedoro, president of the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene, spoke at the event “Internationalization Chains. Italian agribusinesses between old and new markets,” organized by Intesa Sanpaolo, Agribusinnes Directorate, the national network entirely dedicated to agribusiness. During the conference, the research curated by Intesa Sanpaolo’s Research and Studies Directorate was presented, which took a snapshot of 2024, outlining new trends in the world of wine, with a focus on Veneto, which is confirmed as the top region for exports in value with 2.8 billion euros.

We are at Vinitaly to talk about the development abroad of agrifood companies, including wine companies, which can benefit from the potential of the supply chains,” Massimiliano Cattozzi, head of Intesa Sanpaolo’s Agribusiness Department, stressed during the conference. Production and processing in the food&wine sector represent excellence that stands out in Europe and around the world, but there are still many Italian companies that can aim to access international markets, expanding their business opportunities. We want to offer entrepreneurs insights, analysis, tools and strategies to increase competitiveness beyond the borders of the domestic market, knowing that we can support them in choosing the most suitable channels and offer them the tools they need to develop their potential. This is an approach that Intesa Sanpaolo guarantees thanks to a unique service model in Italy, which leverages about 300 dedicated specialists abroad and a dense international network composed of Foreign Branches, Corporate Banks and the Banks of the International Subsidiary Banks Division.”


Translated by Cecilia Flaccavento
Intern at the Chamber of Commerce of Treviso – Belluno|Dolomites

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