PROSECCO DOC: CONQUERING THE GLASSES OF CANADIAN CONSUMERS

The new campaign to promote Prosecco DOC in Canada has been launched in Alberta and Québec.


Promo - pubblicata il 06 Luglio 2023


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Source: Italian Chamber of Commerce in Canada press office

The new campaign to promote Prosecco DOC in Canada has been launched in Alberta and Québec.  Among the many activities organized: educational sessions for sommeliers and restaurateurs in Alberta, the participation of Prosecco DOC in one of the most popular summer festivals in Montreal (Festival Mural), the activation of a network of 100 restaurants that will promote Prosecco in the coming weeks in the two provinces. An estimated 500,000 potential consumers will be reached overall during the promotional period.

Canada is among the top top consumer countries of Prosecco DOC, with some provinces experiencing record sales growth in the double-digits. In Québec, for example, Prosecco DOC recorded a 15% increase in sales in the last year. The growing popularity of Prosecco DOC in Canada is undoubtedly also linked to the dynamism and protagonism of the Consorzio di tutela della Denominazione di Origine Controllata Prosecco.

The Consorzio represents 10,398 winegrowers and 364 sparkling wine producers for a total annual production of 638 million bottles and a turnover of 3.35 billion euros in 2022.

Prosecco DOC has a distinct territory, stretching between Veneto and Friuli-Venezia Giulia; rich in tradition with a favorable climate that gives Glera grapes a unique elegance, balance and contemporary flair.

MURAL FESTIVAL – Montréal

From June 8 to 18, 2023, Prosecco DOC is associated with Montreal’s popular Mural Festival, which attracts 460K festival-goers along Montreal’s iconic Saint-Laurent Boulevard.  During this period, Prosecco DOC will be available in numerous bars for the duration of the 10-days event.

Prosecco DOC was also the official presenter of the inaugural cocktail of the Mural Festival, which was held on June 8, 2023, to which 2,500 guests were invited. For the occasion, samples of Prosecco DOC were served to guests and an artist was invited to create a large graffiti on-site, featuring Prosecco DOC, which became an original photobooth backdrop for participants to commemorate the event.

From June 8 to June 11, 2023, Prosecco DOC additionally had an activation booth along the Saint-Laurent Boulevard where it featured and served Prosecco DOC products. Two micro-events for influencers were animated by Guénaël Revel, also known as Mr. Bulles.

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